Nielsen Consumer Survey And Why Nielsen Conducts It

The Nielsen Consumer Survey asks about all the activities you like, your shopping, travel and entertainment preferences, and your media choices – which newspapers you read, what you listen to on the radio, and what shows you watch on TV or other devices. Retailers and media companies in your local area will use this information to meet their customers’ needs better. Your answers will represent thousands of other people who were not invited to take this critical survey.

Your opinion counts! We ask you to take part in and shape service offerings for your community. Please complete your Consumer Survey as soon as possible, to ensure that your answers are included in this critical study. 


Your answers will be kept private and reported only in combination with other survey participants. They will never be notified individually. All of the information that you give us will be kept private, including your name and contact information. Protecting your privacy is one of our most important priorities. Nielsen will never give your name or address to any firm that wants to sell you things.

Completing The Consumer Survey Booklet

To finish your survey, please refer to the letter we recently sent you with your Consumer Survey. You can use either a pen or pencil to appoint the paper survey – whatever you feel more comfortable using. Directions on how to fill out the Consumer Survey are located on the inside front cover of the survey. We appreciate your complete answers, as they are essential to this study.

Questions in the “Personal Activities” section will be answered about activities that only you have done. Please report only things that you have done, regardless of whether other household members have done them.

Questions in the “Household Activities” section are to be answered about everyone’s behavior in your household. Answer these questions for all members of your household. In the matter of Puerto Rico, where we ask questions about the Principal Shopper in your home, we ask that you consult with or give the booklet to the person who does most of the shopping for your household items.

Time Allotted For Completing Survey Booklet

Please complete your Consumer Survey as soon as possible to ensure that your answers are included in this critical study. We will be receiving completed surveys for only a few weeks.

Mailing The Survey Booklet

When you have finished the Consumer Survey, seal it, and mail it. Seal it, pull off the self-peeling sticker and hold the flap on the back page to the front cover. If you need to, it is okay to tie the flap to the front cover. Make sure that the location on the outside back cover is showing. No envelope or postage is needed.

You Got A Paper Survey But Have Already Completed And Submitted The Online Nielsen Consumer Survey

Since your answers are so crucial to us, we may have also sent you a paper version of our Consumer Survey eBooklet. Please only fill out one version of the feedback survey – either the online version or the paper version mailed to you. If you have already filled out the online consumer survey, thank you so much for your cooperation, and please do not fill out the paper survey. Please be reassured that your cash gift is on its way.

Replacing Booklet Survey

If your survey booklet is misplaced or unusable, you can contact us, and we will gladly send you another brochure. Simply ring us at 1-800-753-6043 or email us at [email protected]

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